Current solutions do not trigger self-esteem enhancement. They only offer product-based and mostly unemotional features. And they are not attractive or exciting, but replaceable.
Some are just paper based and come without a carefully constructed concept. Meanwhile, apps, gift vouchers, € 5 rewards or trading cards are opaque, outdated and not unique at all.
Traditional retention campaigns focus on attracting as many customers as possible. These customers may buy a product. But loyal clients who have already invested a lot of money in your business buy more often and frequently spend large sums on you. These are your heavy users.